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10/10 Optics

Based on 52 votes
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Local(212) 366-1010

168 St
New York, NY 10001

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Message From 10/10 Optics

The Best Eyeware & Eyecare that NYC has to Offer. Seeing is Believing.

  • The Best Eyewear Selection
  • Hi Index Lens Experts
  • Gold & Wood, Oliver Peoples

November SALE: $50 off new collections and 50% off Sale frames thru November 30. We are always in a New York frame of mind. Our collections for men & women range from classic to artistic. See our colorful rimless designs, hand painted eyewear from Israel & petite size collection, Gold & Wood, Oliver Peoples, ProDesign, Theo, Ann & Valentin, Lafont, 2.5, Maui Jim, Ronit Furst , Francis Klein, Petite Eyewear & more. The Perfect Fit FINALLY! Beautiful plastic frames with adjustable nose pads. Great for men and women of color who quite often have a very difficult time finding plastic frames that fit a lower bridge. Vibrant colors, lots of sizes and the best bridge fit in optics! You've got to see them to believe them. ** The best part of getting your eyewear at 10/10 is that you can first see yourself in our Quad Imaging computer moniter to you make you choice

User Reviews of 10/10 Optics

I am so happy!

I am so happy to review these guys! They are so nice and friendly. I was very nervous because I never love my glasses and I always think that I know what I am doing when I go to get new ones. I just walked in...
citysearch.com - user review - 11/11/2008
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Poor service

The quality of service was fair and the staff was even worse when they learned I had eye insurance. They tried to get me to spend on unnecessary things and refused to accept parts of the insurance coverage....
citysearch.com - user review - 10/22/2008
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Really great optician and fantastic, cool selection of glasses

I read all the reviews here and had to go by. It's all true, this is the best place to get your eyes checked and find a pair of glasses. The exam was very thorough with the latest technology. I felt like the...
citysearch.com - user review - 07/23/2008
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Yelp.com Review - by Camille B.

5.0 of 5 stars. I came here yesterday for a full checkup and new glasses. Charlotte's first choice of frames for me were exactly what I bought. They are perfect for my face and funky-cool without being weird. Dr. R…
yelp.com - user review - 07/03/2008
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Great customer service!

By far the most pleasant -- and efficient! -- experience I have ever had buying glasses! I have been wearing glasses nearly every day for 25 years and have purchased many glasses from many many different...
citysearch.com - user review - 03/12/2008
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The BEST eyecare you can get in NYC!!

I've never been to such a friendly, professional, and overall FANTASTIC eyecare retailer before! Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is several...
citysearch.com - user review - 01/21/2008
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Yelp.com Review - by Ruby G.

5.0 of 5 stars. I've never been to such a friendly, professional, and overall FANTASTIC eyecare retailer before! Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is…
yelp.com - user review - 01/21/2008
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I really like my new glasses......

Pretty place, nice people work there, very interesing selection and they have this video screen so I could see what I looked like in the glasses that I tired on. That part was the best. When I take off my...
citysearch.com - user review - 01/05/2008
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Yelp.com Review - by Eli G.

5.0 of 5 stars. My Theo glasses (purchased elsewhere) have been having some issues, so I dropped by this store while in town visiting my sister. Even though they knew I wasn't there to buy glasses (and didn't even…
yelp.com - user review - 12/25/2007
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Yelp.com Review - by Kevin T.

5.0 of 5 stars. Very friendly staff. Nice, knowledgeable and to the point optometrist. I was just there to check my Rx and nothing more. He didn't try to push new lenses on me or glasses. I was also able to walk…
yelp.com - user review - 12/05/2007
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I CAN SEE!!!!!!!!!

Great time at 10/10 Optics. I just moved to NY (love it) and my family eye guy who made my glasses forever is too far away. I was so sad. On the train I saw someone wearing really nice glasses (turns out they...
citysearch.com - user review - 10/30/2007
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Friendly, knowledgable, invested

I went into 10/10 looking for an exact replica of my existing LaFont glasses. Ruth sat down with me for 20 minutes and showed me various styles, and using digital photography, helped me compare the styles...
citysearch.com - user review - 10/29/2007
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Yelp.com Review - by Robyn A.

5.0 of 5 stars. I randomly walked into this eyeglass store after hating 3 others that I had researched and tried first. It was my first pair of prescription glasses so I had no idea what I was looking for. The woman…
yelp.com - user review - 08/18/2007
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What a surprise!

Really nice people helped me get the glasses that I was always afraid to get. They are so cool. I needed to think about it because it was so different from the glasses that I always get, and they wrote the...
citysearch.com - user review - 07/22/2007
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pretty good eye glass

good service.good price. clean, neat, pretty good things. surroudnings are also good. pretty pretty pretty good.
citysearch.com - user review - 07/22/2007
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Your new location is AMAZING!!!!

Hey guys, thanks for sending my postcard to remind me that it was time for me eye exam. I almost forgot that you had moved from 5th Ave/22nd Street to Madison/26th. I cannot believe how nice your new digs are....
citysearch.com - user review - 05/25/2007
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THANKS for MY GLASSES... I LOVE THEM!!!!!!!!!!

My ophthalmologist told me that I couldn't wear my contacts for a few months. I had an infection from my contact lenses and I needed emergency glasses that i could wear to work ASAP. CitySearch lead me to...
citysearch.com - user review - 01/14/2007
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Yelp.com Review - by Ori G.

5.0 of 5 stars. I am a brutal person...with my glasses. Disorganized, absent-minded, etc., but enough about me, what do you think about me? Oh, right, reviewing 10/10. Recently I stepped on my glasses and needed a…
yelp.com - user review - 01/13/2007
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Worth the Trip!!

I am a physician from California, and I regularly fly into NY to see patients. Whenever I am in town I stop at 10/10 to get all my previously purchased glasses adjusted (I'll only let their opticians touch my...
citysearch.com - user review - 11/18/2006
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Very Pushy, Exam Rushed and not Good

The other posters were right about this place, they are incredibly pushy when it comes to buying some of their frames. The women were nice, but once they realized I wasn't going to pick a frame on the spot and...
citysearch.com - user review - 11/18/2006
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They really know what they're doing!!!

I've been wearing glasses since 4th grade. I never really hatd them but I definately never loved my glasses, UNTIL now!! A friend told me about 10/10 but I didn't belive her until I went in last week. They...
citysearch.com - user review - 09/26/2006
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Best Eyeglasses in New York City

Call off the hounds - you've finally found the right place for spectacles. The eye exam from Doctor Rozenberg was thorough and precise. The frame selection was vast and Jesus (the optician) helped me every...
citysearch.com - user review - 06/17/2006
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A great experience

At a friend's suggestion, I went to have my eyes examined at 10/10 Optics. Dr. Rozenberg not only spent an inordinate amount of time examining my eyes until he was satisfied with the lenses I would need, but...
citysearch.com - user review - 06/15/2006
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UNBEATABLE service price selection

I had a great computerized exam with Dr. Rozenberg. My prescription changed. I bought 2 pair of new specs. Selection was great. I got a pair of retro like frames in an amazing dark green color...with lenses...
citysearch.com - user review - 06/13/2006
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best eye care in nyc!

I've been going to 1010 optics since 1995. I was recommended them after a bad experience with a optical chain. Being a graphic designer, my eyesight is very important to me. They have a great selection of...
citysearch.com - user review - 06/13/2006
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Seeing Clearly

Ruth spent so much time helping me decide which frames suited my face and coloring the best... I couldn't have asked for more...I'm so glad I happen to wander by 1010 OPTICS. The staff gave honest opinions of...
citysearch.com - user review - 06/13/2006
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Great customer service

I have been a customer with 10/10 Optics for the past few years. I have consistently found the store atmosphere to be warm and inviting. The sales associates are a pleasure to deal with, they always take the...
citysearch.com - user review - 06/13/2006
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Buyer Beware!

Unless you're ready to buy don't bother coming in. (they will not bother with you.) Sorry
citysearch.com - user review - 06/12/2006
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The eye doctor's great! The staff -- not so much.

Dr. Rozenberg was very thorough and personable; he had lots of great stories. Maybe his extraordinary people skills showed up the opticians on staff, but I felt they were apathetic and not very knowledgeable....
citysearch.com - user review - 06/09/2006
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Worth spending a bit more compared to Costco/Sams

I used to buy my glasses at Costco thinking that there really isnt a difference between Costco and other places. How much difference in a lens could there be? Well, LOTS. Having bought both sunglasses and...
citysearch.com - user review - 05/18/2006
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Great find!

I found 10/10 Optics on Citysearch and was very pleased with my discovery. Service was prompt and attentive. Dr. Rozenberg was a pleasure. Highly recommend to anyone in need of an exam and/or new lenses or...
citysearch.com - user review - 05/14/2006
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Hard sell and limited range of frames

Everyone in here is ok - but they really sell hard. To pressure you to buy new frames, they tell you about the potential of your existing glasses being broken - with a little sorrowful shake of the head that...
citysearch.com - user review - 05/11/2006
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The Best!

After dealing w/ many optical stores over the years, I have finally found an optical home -- 1010 Optics. The stores offers a unique combination of knowledgeable and loveable optical specialists, stylish...
citysearch.com - user review - 04/18/2006
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Insight with Eye sight

I have used 10/10 Optics since they 1st opened on 2nd Ave in the late 70's. Dr Rozenberg and Ruth continue to treat each patient/customer as an individual making sure medical issues get full attention with...
citysearch.com - user review - 04/09/2006
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Exceptional

I have had the pleasure of using 10/10 Optics for all of my eyecare needs for more than twenty years. I go nowhere else. The owner, the customer service people, the products are exceptional. I never new buying...
citysearch.com - user review - 04/07/2006
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The Very Best

If you want to look great in glasses...no no make that SPECTACULAR in your specs THIS is the place to go! Dr. Rozenberg provides excellent care with glasses and contacts. But it doesn't end there. Ruth and the...
citysearch.com - user review - 04/06/2006
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User Review

I hadn't had my eyes checked in over a decde, and I sleep with my way expired contacts in every night, so I needed a thorough professional exam. Dr Rozenberg is excellent and the staff couldn't have be more...
citysearch.com - user review - 03/17/2006
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Best Eyeware & Eyecare in NYC.

10/10 Optics is a Pearle Vision like eyeware and eyecare store. You can purchase eye glasses or con...
judysbook.com - user review - 03/17/2006
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Friendly and helpful

I'm the kind of guy that hates shopping, even for myself. The folks at 10/10 make it a snap. Friendly, helpful people. Good humor in a pleasant atmosphere where I don't have to stress out about which frames to...
citysearch.com - user review - 02/13/2006
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High Fashion and Great Craftsmanship

I've got the kind of job that I always need to look great, with an up-to-the-minute and original presentation. 1010 optics is the place to go to find what I need. The staff takes the time to find the frames...
citysearch.com - user review - 01/17/2006
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A FABULOUS EXPERIENCE

From a thorough eye exam to the expert assistance in choosing the frames that fit your face, your look (perhaps even a new look!) and your lifestyle, the customer feels that they are truly being taken care of....
citysearch.com - user review - 01/17/2006
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The Best in NYC

Wow. Great selection. Fantastic service. . After 30 years of never being comfortble in glasses I now love the way I look. Ruth and Stephen make me feel like family with every visit.
citysearch.com - user review - 01/16/2006
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Excellent experience

I have always have had such bad experiences with other eyeglass stores. That is until I went into 1010 Optics. Dr. Rozenberg and his staff were personable, friendly and highly experienced. I felt comfortable...
citysearch.com - user review - 01/14/2006
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1010

I've been happily going to 1010 for years. Steven and Ruth have created a professional, comfortable, creative and stylish business and I make it a point to visit 1010 when I'm in NYC, from the West Coast.
citysearch.com - user review - 01/13/2006
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sunglasses

wow, if only all stores were like this one! the selection for eyewear is complete. service friendly and very professional. from the moment i steped into the store, i knew i was getting a pair from this place....
citysearch.com - user review - 01/13/2006
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Satisfied customer

This store has a phenomenal selection of beautiful frames, and a staff that is particularly skilled at matching frames to faces. I get so many compliments on both my glasses and sunglasses. The service is...
citysearch.com - user review - 01/12/2006
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Best eyeglasse, contacts and exam ever

Finally an optical practice that knows what they are doing.I was never able to find glasses that were comfortable or that looked great. I walked by 10/10 and wandered in. Their staff is extremely professional...
citysearch.com - user review - 01/12/2006
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They are mind readers! x-ray vision!

I love 10/10. They alway recommend frames which look good on my face. Now I let them do the picking and then I choose. Afterwards, I get all the complements! They have done the same for every member of my...
citysearch.com - user review - 01/12/2006
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10 10 optics glasses

I got great glasses and i am highly satisfied with the job "10 10 optics" did finding the right ones for me. the staff was helpfull and I was treated very well. If you are looking for a good glasses store in...
citysearch.com - user review - 01/12/2006
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Great place for eyewear/care

Excellent, individualized service, latest trends in both glasses and lenses, highest quality, friendly service, cutting edge.
citysearch.com - user review - 01/12/2006
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The Best Little Eyewear Store in New York

If you always wanted to capture the feeling of "Cheers" where everybody knows your name, walk into 10/10 Optics. As soon as you enter, you become part of the family. But there is far more to 10/10 Optics than...
citysearch.com - user review - 01/12/2006
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Best personal care

If you are looking for the best in quality, style and eyecare and want to be treated as family, visit 10/10 Optics. From the moment I walked in the door, I felt this is where I belong. The professional...
citysearch.com - user review - 01/12/2006
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